Career Reinvention &
Personal Brand Strategist

Brand Bio

Randi Bussin, Founder and President, Aspire!

Randi is a career reinvention "strategist," a rare quality that distinguishes her from other career coaches. She thrives on partnering with bright and successful New Englanders seeking more meaningful work aligned with their values, and reignites the internal spark and passion that has been dimmed by their current professional role. She guides them to gain clarity, a renewed sense of direction, and an actionable career reinvention plan. Reinvention could be an entirely new career, a new job more closely aligned with one’s values, an entrepreneurial pursuit based upon a passion, or a retirement game plan.

"Go confidently in the direction of your dreams. Live the life you have imagined."
–Henry David Thoreau

Randi’s personal story is one of gutsy and enterprising reinvention and renewal. With a newly minted graduate degree in Romance Languages, Randi ventured into high technology marketing, driven by the excitement and growth potential of the industry. Spurred by the growth of technology in Europe and a passion for global business, she set off to Paris to redefine herself and earn an MBA from one of the world’s top international business schools, INSEAD in Fontainebleau, France. She worked in Paris for the next 10 years, savoring the food, the culture, and the local sights and sounds.

After 15 years in the technology industry, Randi became disillusioned with the industry’s frenetic pace, lack of creativity, and sole focus on profits. At this point, she left corporate America to launch her first company—an international strategy consulting firm. Trilogie Consultants helped to launch U.S. technology firms into international markets.

Ten years into this entrepreneurial pursuit, Randi felt plagued by work-life balance issues and became more passionate about helping others enrich their lives and find their passion. At this point, Randi embarked on a journey of self-discovery, learning that she was gifted and motivated in helping and inspiring others to lead their lives anchored by passion, meaning, and balance. After spending four years as an MBA career counselor in higher education, she launched her coaching practice.

For Randi, self-reflection and introspective analysis are the foundation of a successful reinvention, without which a reinvention strategy cannot be mapped out and enthusiastically pursued.

She leverages cutting-edge career and brand assessments, collaborating with clients to step back from their busy lives and analyze their goals, hopes, dreams, and passions. These assessments, coupled with almost magical visioning, move clients to envision possibilities, test out hypotheses, and begin to reshape their lives.

Working with individuals in career renewal and reinvention is similar to the art and culture of growing bonsai, a hobby Randi has pursued for more than 20 years. Whether working with these inspirational trees or her clients, Randi’s technique includes a unique combination of common sense and practicality, a touch of artistic expression, creative visioning, and artful experimentation for growth and renewal. The symbolism of the bonsai and the reshaping of their growth and direction underscore Randi’s core brand attributes:

• Collaborative
• Resourceful
• Multitalented
• Enterprising
• Creative Vision
• Intelligent

Randi is a highly trained career coach, personal brand strategist, and résumé writer with numerous credentials, and a particular expertise in career assessments. Her first step in the journey was to train as a résumé writer, and then as a coach. Following her lifelong interest in marketing, she recently was trained as a personal brand strategist and online identity strategist.

Randi is a sought-after speaker, writer, and resource on career reinvention and personal branding and has appeared on local and national television and radio stations. She also is a frequent speaker and lecturer at local Boston business schools on career reinvention, personal branding, and entrepreneurship.

When she coaches her clients to reinvent themselves while incorporating their passions and personal lives, Randi knows what she’s talking about. She uses the same qualities in her personal life that she values in her profession. She is enthusiastic, enterprising, innovative, and inspirational.

While working through her career transitions and reinvention, Randi adopted a daughter, Jacqui, from China. Randi and Jacqui, now 10, have formed an inspirational relationship that includes numerous outdoor activities, especially hiking the mountains of New England, gardening, cooking, and educational pursuits.

Randi’s interests include photography, playing the flute, yoga and holistic health, travel, home décor, and entertaining.

• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  
• 
  

Educational Degrees:

• MBA, INSEAD
• MA, Tufts University

Certifications and Training:

• Coach University (CEP Graduate)
• Career Coach Academy (Certified Career Management Coach)
• 360Reach Certification
• Reach Certified Personal Branding Strategist
• Reach Certified Online Identity Strategist
• Reach Master Personal Branding Strategist

Additional Training

• Resume Writing Fundamentals, CareerPlan University
• DISC Communication and Behavioral Assessment, Profiling Pro & Coaching Dynamics, Inc.
• Campbell Skill and Interest Survey, Pearson Assessments

Affiliations:

• 
  
• 
  
• 
  
• 
  
• 

• Career Management Alliance
• Career Directors International
• Reach Branding Club
• INSEAD Alumni Association
• Execunet