Personal Branding Packages

Personal Branding Bronze Level

For Job Seekers, Professionals, or Entrepreneurs
Personal Branding Assessment

This is an introduction to Personal Branding and includes the following:

360Reach Personal Branding Assessment: The first Web-based personal branding assessment.
360Reach Feedback Report: A 20-plus page assessment report which distills the 360Reach raw data into your top brand personas, leadership competencies, strengths, weaknesses, and leadership role. This report also includes a summary of data by type of respondent.
One 90 minute telecoaching session to review your 360Reach Feedback report. This session will give you insight into your brand as it is perceived by others, how that may or may not be consistent with how you see yourself, and coaching on how to optimize your brand to reach your career goals. At the end of this session, we will begin crafting your Personal Brand Statement.
"Turning Your Goals into Gold," e-workbook by William Arruda, Personal Branding Guru, Reach Branding Club.

If you are interested in this package, email me with your contact information, the package type, and why you would like this package.

The responses from my 360°Reach Personal Branding Assessment were invaluable. I learned a lot about how others perceive me and which skills and personal characteristics differentiate me from the crowd. Through this feedback and Randi’s coaching, I learned how to "package" myself for networking opportunities and for prospective employers to ensure I am conveying a clear, consistent, personal brand.

~ Christine, Recruiting Executive

In the last five years, I have launched two brand audits for major healthcare companies. The purpose was to qualify the key attributes, associations and differentiations between my organization and its competitors. We employed the results from our work to better segment customers, update product pipeline strategies and improve overall marketing campaigns. Brand 360º and the Personal Branding program achieves the same goal but on an individual level. Understanding our perceived personal strengths and competitive differentiators are keys to helping unlock the real value we have in the marketplace. I used the results to refine my job targets, focus my resumes and cover letters and solidify for personal brand messages. This is a unique and invaluable program for anyone looking to know themselves and to standout from the crowd.

~ Matt, Marketing Executive, Biotechnology Corporation

Personal Branding Silver Level

For Job Seekers, Professionals, or Entrepreneurs
Personal Branding Assessment / Interactive Modules and Workbooks / Personal Brand Statement

This is mid-level investment into Personal Branding and provides lots of resources for a self-study or self-directed approach:

One-year membership to Reach Branding Club where you will have access to on-demand Webinars (approximately 11 modules) covering the 1-2-3 Success! Personal Branding process, monthly teleseminars on branding, career and entrepreneurial success, and the ability to post a profile for networking opportunities.
Personal Branding Workbook to accompany the on-demand modules which will provide discovery exercises to help you gain insights that are key to developing an authentic brand.
360Reach Personal Branding Assessment: The first Web-based personal branding assessment.
360Reach Feedback Report: A 20-plus page assessment report which distills the 360Reach raw data into your top brand personas, leadership competencies, strengths, weaknesses, and leadership role. This report also includes a summary of data by type of respondent.
Two, one-hour telecoaching sessions to review your 360Reach Feedback report, to help you craft your Personal Brand Statement, and to reflect on how to improve your other career marketing documents. The first session will give you insight into your brand as it is perceived by others, how that may or may not be consistent with how you see yourself, and coaching on how to optimize your brand to reach your career goals.
"Turning Your Goals into Gold," e-workbook by William Arruda, Personal Branding Guru, Reach Branding Club.

If you are interested in this package, email me with your contact information, the package type, and why you would like this package.

Personal Branding Gold Level

For Job Seekers, Professionals, or Entrepreneurs
Personal Branding Assessment / Interactive Modules and Workbooks / Individualized Coaching Personal Brand Statement / Personal Branded Bio

One-year membership to Reach Branding Club where you will have access to 10–16 on-demand Webinars covering the 1-2-3 Success! Personal Branding process, monthly teleseminars on branding, career and entrepreneurial success, and the ability to post a profile for networking opportunities.
Personal Branding Workbook to accompany the on-demand modules which will provide discovery exercises to help you gain insights that are key to developing an authentic brand.
A copy of Career Distinction: Stand Out By Building Your Brand by William Arruda, Founder of the Reach Branding Club.
360Reach Personal Branding Assessment: The first Web-based personal brand assessment.
360Reach Feedback Report: A 20-plus page assessment report which distills the 360Reach raw data into your top brand personas, leadership competencies, strengths, weaknesses, and leadership role. This report also includes a summary of data by type of respondent.
Five, one-hour telecoaching sessions during which we will review many of the following areas:
- Your 360Reach Feedback report
- Your career or business goals (Vision, Purpose, Passion and Values)
- To help you craft your Personal Brand Statement
- To assess your online identity and develop strategies to enhance your brand, Google rankings, and the chances that an employer or client will find you
- Coaching on the communication strategies required to reach your target audience
Personally written Personal Brand Bio, which can be used as stand-alone document, part of your résumé or for your LinkedIn profile. This document also will serve as the basis for other career marketing documents/preparation.

Click here to read a sample brand bio

If you are interested in this package, email me with your contact information, the package type, and why you would like this package.

Career Coaching Produces Results for Product Manager
Randi is a great coach who has so much to share. Her objectivity and positive attitude were not only a comfort, but spurred me onward as I went through the process. I learned so much from Randi, particularly networking skills and personal branding. I am leaving the process with so much more than a great job.

~ Senior Product Manager

T: 1 (617) 489-7738
rbussin@AspireForSuccess.com

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