Personal Branding Webinars

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Randi Really Knows Personal Branding
Randi Bussin is an outstanding public speaker. Her in-depth knowledge of the personal branding material allows for a relaxed, yet commanding speaking style. Randi brings years of expertise in the corporate world along with extensive work in career coaching. This broad and intensive experience gives the listener the feeling of being educated by an absolute professional.

~ Image Consultant

About the Personal Branding Webinars

The world of work has changed FOREVER. In this difficult economy, layoffs are rampant and competition for jobs and new clients is intense. How are you dealing with the realities of this new world of work? Have you thought about these questions?

-What is unique and compelling about YOU?
-What is the VALUE you can offer your employer or customers?
-Are you in control of your career?
-Are you getting paid what you are worth?

If you are currently employed, out of work or running your own business, the key to success and to achieving your goals is to differentiate yourself, through a strong personal brand.

This one-hour keynote will cover three main topics:

What is Branding-to get everyone on the same page about what branding is and what it is not, and to distill some myths about branding.
An introduction to Personal Branding-what it is, why it came about and why everyone needs to think about themselves as a Personal Brand.
The three-step Reach Personal Branding program:
- Extract your brand, through numerous exercises, which help you gain clarity on what is important to you and how you want to be perceived.
- Express your brand on and offline, with a focus on maximizing your exposure to your target audience.
- Exude or align your brand with everything you do.

This presentation is targeted at multiple audiences:

Job seekers looking to differentiate themselves in today's competitive hiring landscape.
Career changers seeking clarity on what makes them unique, compelling and relevant, which can then be repackaged for a new identity.
Solopreneurs, consultants and small business owners seeking to increase their revenues and customer base through targeted marketing and personal branding.

Here is What Our Webinar Clients Have to Say

Marketing Executive Eager to Develop Personal Brand
As of one of Randi Bussin’s current clients, the personal branding webinar was an excellent complement to the work she and I were already doing. She delivered the information in a concise, easy-to-follow manner, and left me eager to start doing the work to develop my own personal brand. Randi has a wealth of knowledge and delivered many nuggets of valuable and actionable information, filled with good examples, case studies, and steps to guide me through the process of figuring out my own brand. I’d recommend this to someone in a job with hopes of moving up, or someone in transition to help determine his or her key selling points.

~ Former marketing executive and Mom returning to the workforce

Using Personal Branding to Advance Career
I recently attended one of Randi’s Personal Branding webinars and was extremely impressed with both the content provided and the manner in which it was presented. Randi’s expertise in this field really came through. She then followed up with information that helped solidify the material covered and helped me get started on an action plan. I am now working with Randi to identify my own personal brand and use this information to help me successfully advance in my career!

~ Human Resources Professional

T: 1 (617) 489-7738
rbussin@AspireForSuccess.com

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