Personal Brand Strategist
Career Reinvention and
Personal Brand Strategist
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Stand out from the crowd with a clear, concise, value-driven brand
December 04, 2008
By: Randi Bussin-Career Coach, Personal Branding Specialist
You ARE your own BRAND!
Personal branding for career success is a very hot topic these days, especially given the increased competition for jobs in today’s difficult economy.
Think about it! Brands are everywhere, for all kinds of products and services. Starbucks driving mugs, Nike running shoes, Facebook, LinkedIn and Paris, the city of lights. So if brands are everywhere, why shouldn’t you think of yourself as a brand? You should!!!!!! In order to be successful in today’s job search, you need to be the CEO of your own company called YOU, and one of your key roles is to be your own and best brand manager.
What does this entail? At its simplest, branding is all about understanding what makes you unique and different from the other commodities in the market. Take some time and ask yourself these questions:
- What is it that makes me stand out from the crowd?
- What adjectives do others use to describe you?
- What are your greatest strengths?
- What do you want to be known for?
- What is the value you can offer a prospective employer?
Once you have a clear picture of your differentiators, you can begin to think about how to get visibility for your brand. For job seekers, here are some very quick and easy ways to increase your visibility:
· Work on projects (at your firm) or on a freelance basis that showcase your skills/strengths.
· Teach at class at either a local college or through your professional association.
· Start a blog and be seen as an industry expert.
· Write articles-for local newspapers, professional newsletters, or even in house publications
· Give presentation and speeches.
· Rework your LinkedIn profile to reflect your brand.
· Create a Visual CV (www.visualcv.com) and showcase some of your accomplishments and the concrete value you can bring to employers.
To learn more about branding for career success, you might also want to read Career Distinction by William Arruda and Kirsten Dixson:
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