Career Reinvention &
Personal Brand Strategist

I Recommend LinkedIn Recommendations

December 08, 2008
By: Randi Bussin-Career Coach, Personal Branding Specialist

 

Clients frequently ask me if it is important to have LinkedIn recommendations. Well, the answer is YES!!!. Recommendations on your profile are a great way to demonstrate your skills, strengths and accomplishments articulated throughout your profile.

 

Here are some helpful tips on beefing up your profile with “Recommendations”

1. You can use the standard feature button on LinkedIn “request recommendation”. However, I think this is too impersonal. I would recommend contacting the person via email and asking them that way.
2. Let them know you are working on improving your LinkedIn Profile, and you’d really appreciate a recommendation from them.  You can even say “it’s similar to letter of recommendation, but should only be about a paragraph.”
3. Coach the person on what it is you would like them to focus on. Be clear about your personal brand and the things you would like them to emphasize.  “It would be great if you could focus on X, Y and Z.  When worked together on a project a Company Z, I think you saw my ability to collaborate with individuals from various departments and I would appreciate it if you could write something about this.” 
4. Try to have at least 2-4 recommendations on your LinkedIn profile from a variety of constituents-former bosses, colleagues, business partners etc.

 

©2012, Randi Bussin, Aspire!

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