Personal Brand Strategist
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How to manage your time with respect to social media sites
November 06, 2009
By: Randi Bussin-Career Coach, Personal Branding Specialist

Time Management Tips for Dealing with Social Media
I read a very interesting article in Social Media Today on how to deal with the feeling of overwhelm associated with managing one’s social media interests as well as everything else a job seeker has to deal with. Here are some quick tips as outlined in the article:
§ Have a focused social media strategy. That means, don’t try to be everywhere or you will be in information overload. Pick two or three sites that map to your target audience and where you want to express your personal brand. LinkedIn should be one of them.
§ Leverage Tools. There are very good tools available to help with social media content such as TweetDeck, Hellotxt and Hootsuite. Select one or two tools you are most comfortable with and learn how to use them to streamline your time.
§ Establish Routines. Set aside a few times during the day when you’ll check out your social media sites. The rest of the time, it is okay to unplug.
§ Manage Expectations. Just because someone emails you or sends you a direct message does not mean you have to answer asap. It is okay to say, “I got your note, but need a little time to respond.”
§ Manage Disruptions. It is very easy to get sucked into spending all day on social media sites. At the beginning of the day, set your top three priorities for the day and make sure you stick to them. Plug your social media activities around the top three goals for the day.
For additional ideas and information on social media, read www.socialmediatoday.com
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