Career Reinvention &
Personal Brand Strategist

Getting the Most out of LinkedIn

February 18, 2008
By: Randi Bussin-Career Coach, Personal Branding Specialist
Five Tips for Getting the Most out of LinkedIn

 

I recently read Jason Alba's book "I'm on LinkedIn-Now What" and learned some great tips about how to get the most out of this website. Here are a few things I learned:

 

1. To get the most out of LinkedIn, optimize your Profile. This will ensure that you are found and will also help you communicate more effectively about yourself. Make sure that you include the names of your schools, companies and clubs as recruiters or other networking contacts may be looking for someone with your experience and/or affiliation. Be sure to spell out common abbreviations (CRM and Customer Relationship Management, for example).
2. Stick with the basic membership. This will more than suffice for the average user. Only recruiters and others trying to source leads really need to upgrade.
3. Make use of LinkedIn recommendations (on your Profile) as they boost your credibility and will reinforce your personal brand.
4. Avoid using the canned LinkedIn invitation when inviting people into your network. It only takes a few minutes to personalize the standard message and this customization will go a long way.
5. Connect with a few super-connectors. Knowing a few super-connectors will increase your visibility in the system-both your ability to see and to be seen. Take some time to get to know them and try to be more than just another contact to them.

 

 

©2012, Randi Bussin, Aspire!

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