Career Reinvention &
Personal Brand Strategist

Don’t Give the Business to Business Cards

June 03, 2008
By: Randi Bussin-Career Coach, Personal Branding Specialist

Don’t Give the Business to Business Cards

 

You’ve heard the criticisms about business cards: they’re old-fashioned, no one uses them anymore, they’re all alike, they get bent easily, and they’re a waste of time in this Linked-in, online world. Well, business cards can be a useful way of delivering your brand, at a low cost, and in a way that will keep you, your messaging, and your potential employability in the forefront.

 

Here are four ways to create an advantage for yourself through your business card:

 

1.      Keep It Simple: Too much information clutters a business card. Keep it clean—name, number, e-mail address works best. Use a title or career area if you can keep it tight.

2.      Don’t Be Cheap: Use a nice card stock that looks and feels professional, and even consider investing in a designed logo that’s clean and not garish.

3.      Think White Space: Keep your business card simple on the front, and clean on the back, leaving room for something to be written on it. Avoid using a dark color on the back.

4.      Don’t Be Showy: Loud fonts and graphics are a big mistake. They just take away from your messaging, and diminish the effectiveness of your name and contact information.

Whether you’re attending a job fair, or doing a lot of networking, business cards can still be effective. It’s most important that you present yourself in a professional manner in these instances, but presenting a business card that reflects your personal brand also can make a difference.

 

©2012, Randi Bussin, Aspire!

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