Career Reinvention &
Personal Brand Strategist

Blog Articles

Start Planning Your Budget Now for a Career Reinvention
February 10, 2011

Career reinvention requires an enormous investment of your time, energy, and finances. You might already know what you need to do when it comes to how much time and energy you will need for your career change, but managing your finances is equally important. In order to make a career reinvention work,... more >>

Don’t Forget to Factor in Benefits for Your Career Reinvention
February 03, 2011

  One very important factor to consider when attempting a career reinvention is your benefits. You should take a look at the benefits you have with your current employer, the benefits you might have or not have during your transitional period, and the benefits your new employment will bring. Let's... more >>

A Personal Brand is Only as Good as its Spokesperson
February 02, 2011

    Personal Branding is a very hot topic particularly in these stressful times of rapid change, volatile employment, virtual workplaces, and increased demands to deliver results and be more visible. In these economic times, brand discovery is only the first step in the game. Once you have... more >>

Develop a Working Backup Plan for Your Career Reinvention
January 27, 2011

  We've all heard about Plan B or a backup plan. It's that second attempt to make something you're invested in work. Sometimes, it's thought of as a negative, following a failed first attempt, your Plan A. But, that's not the case when you are attempting a career reinvention.In this case, having... more >>

Does Low Employee Engagement Change Today's Competitive Landscape?
January 26, 2011

  If you're looking for a new job in 2011, expect to have some company. Whether you've been out of work for a while, or currently employed but looking for a better position or a career reinvention, you won't be alone in the job market. In fact, last year's tough economy, layoffs, and high unemployment... more >>

Watch Out for Hidden Expenses During Your Career Reinvention
January 20, 2011

  Earlier this Fall, I blogged about career reinvention even when your finances are tight. I will continue this earlier blog post with a series of posts which address other issues related to financing your career reinvention. There are many expenses that are involved in a career reinvention. And,... more >>

Branding Trends for 2011
January 13, 2011

  I recently read a great article by William Arruda on the top branding trends for 2011. Arruda, the founder of Reach Personal Branding, came up with some trends that I thought were great, and I wanted to share them with you. Arruda identified 11 trends and the best techniques for building your... more >>

2011 Looks Promising for Hiring and Recruiting
January 11, 2011

  Today, I watched a video on ExecuNet TV, in which ExecuNet President and Chief Economist Mark Anderson discussed his predictions and thoughts on the current economic and employment environment. Here are a few points he made during the interview: • The ExecuNet Recruiter Confidence Index... more >>

Recruiters Offer Advice and Some Promise
January 07, 2011

  Jobs or lack of job opportunities continues to be the primary focus of the economy. Whenever there is even the slightest bit of good economic news, it often is tempered by a lackluster report on new jobs or job loss nationwide. I just read an article on recruitingtrends.com that offers some hope... more >>

Where are the jobs in cleantech?
December 02, 2010

I have always been fascinated by the clean tech movement and the race for clean energy dominance. Earlier this spring, I wrote several blog posts on the green sector, and hosted Carol McClelland, author of "Green Careers for Dummies" live on my blog. During the summer, I did a lot of research on... more >>

Joining the Freelance Bandwagon: Some Tips on Writing for a Living
October 20, 2010

Over the past eights years as a Reinvention Coach and Strategist, I have coached many individuals interested in pursuing freelance writing as a potential career option. For this week's blog, I have called in the expert-Tim Handorf.  Tim Handorf, who writes on the topics of online colleges, is by... more >>

Where are the green jobs?
October 08, 2010

  CNN Money, citing Clean Edge and other sources, did an interesting article on where the green jobs are. Here are a few interesting facts and the top 10 cities for green jobs: • Clean energy employment rose by 9.1% between 1998 and 2007, versus 3.7 % growth for all jobs during the same... more >>

Is Your Job in Jeopardy?
October 06, 2010

Like it or not, layoffs are a regular part of our world now. As the economy struggles to get back on its feet, jobs are not coming back quickly or at all, and more companies-Genzyme is reportedly the latest-look to layoffs as a way to reduce their bottom line and achieve more efficiency. So, it's important... more >>

How to Reinvent When You are Risk Adverse
September 29, 2010

  How to Reinvent When You Don't Like Risks     Are you looking to make over your career and try out something new? Many people are, but they fear taking the plunge into a new field without some prior due diligence. If you are ready for a change, you could consider test driving a new... more >>

Are there ways to Reinvent When You Don't Like Risks?
September 22, 2010

Are you looking to make over your career and try out something new? Many people are, but they fear taking the plunge into a new field without some prior due diligence. If you are ready for a change, you could consider test driving a new career or profession. Doing so would give you insights into what... more >>

Does Career Reinvention Have to be a Financial Drain?
September 22, 2010

  One of the most common questions I receive from my clients about their career reinvention is about how they can afford switching to a new job or profession, and how they can afford all of the interim costs during this process.   Here are three tips that can help you prepare for this career... more >>

Who is Hiring in 2010 and 2011
September 17, 2010

  Earlier this month, I posted an article about Hot Jobs as seen in a article on Yahoo. Recent research done by Execunet points to hiring in similar sectors-healthcare, clean/green technology and life sciences.   The top 10 industries projected to have increases in hiring through June... more >>

What's Holding You Back: 6 Tips for a Career Reinvention
September 15, 2010

Yesterday, I had the pleasure of being interviewed for the "Wake Up with Wendy" show, sponsored by The Magic Parties. I met Wendy Capland, CEO of The Magic Parties in college. We reconnected several years ago at an ICF event and so our collaboration RE-began from there. Yesterday's show was on "Career... more >>

There are Hot Jobs Out There
September 14, 2010

I saw an interesting story the other day about hot careers on yahoo.com's HotJobs page. The current word on the economy is that the economy is coming back, if somewhat slowly, but the jobs that we have lost are not. However, some fields are better to consider for a future career, and, if you are... more >>

Using Vision Boards to Activate the Law of Attraction
September 09, 2010

  I did a vision board a few years ago when I was working with a life coach. Although I was reluctant at first to do one, I found it was a really fun experience and has served me well. My vision board is in my bedroom, strategically placed where I can see it daily and absorb its messages several... more >>

How Important is Your Professional Image to Your Brand?
August 11, 2010

How Important is Your Professional Image to Your Brand?   Lizandra Vega, professional careeer and image coach and author of the new book, The Image of Success: Make a Great Impression and Land the Job You Want, ..Many of my clients think their Personal Brand is just their company name, logo... more >>

Working Successfully from Home
August 03, 2010

  I read an article recently in Entrepreneur magazine on working from home or running a business from home, and found it interesting how this can end up being a most productive or most destructive situation. Obviously, if you end up working 24/7 from home, you will self-destruct and, in the long... more >>

Growth of Social Media Marketing Firms
July 27, 2010

  Social media is a hot topic these days, and has been for some time. This new trend is creating new companies and job opportunities. Forrester Research states that social media marketing is expected to grow 34% every year over the next four years and hit $3.1 billion in 2014.   Several... more >>

What Color is Your Personal Brand?
July 15, 2010

When working with my clients (either job seekers or small business owners) on their personal brand, the topic of color often arises. This happens as we get to the Express phase of the Personal Branding process and we begin to talk about expressing the client's brand attributes on their business cards... more >>

Local green firm plans Mass growth
July 12, 2010

Boston-Power has just won another round of venture capital worth $60 million, which will help the company plan for its next level of growth. Although manufacturing will take place in Taiwan, Mass will house research, development and marketing operations. The firm plans to DOUBLE its staff in the next... more >>

Local company helps fuel clean tech and jobs
July 04, 2010

  A123 systems in Watertown, which makes lithium ion batteries is planning to open a third Massachusetts location to serve its growing electric grid battery operation. A123 systems expects to make 30% of its revenues longer term from electric grid products, with the remainder coming from batteries... more >>

VCs are drawn to energy efficiency
June 03, 2010

  Local VCs and even those nationwide have begun to invest more seriously in the growing “energy IT” field, a field which promotes energy efficiency by providing information to consumers about energy usage.   Last year, energy efficiency surpassed energy generation in VC funding,... more >>

Is financial advising a career option for your career reinvention?
May 26, 2010

    This week, one of my career change clients, who was considering financial planning as a career change option, sent me an article from the Wall Street Journal on this career path. As I read the article, it made me think back to the many career reinvention clients I have worked with who... more >>

Biotech industry is still poised for growth
May 13, 2010

The biotech industry has remained fairly resilient during the economic downturn and is still positioned to do well. In the recent Boston Business Journal’s list of fasting growing companies, 10 biotechnology companies made the list. Additionally, the life sciences sector as a... more >>

Career reinvention is a marathon not a sprint: Techniques for dealing with uncertainty, stress and fear
May 11, 2010

    Career reinvention can be a very unsettling time for clients!!! Reinvention is often very stressful, with anxiety and fear coming from many of the “fears” that exist during this process of renewal-fear of the unknown, fear of failure, fear of making a wrong choice, fear of... more >>

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