Career Reinvention &
Personal Brand Strategist

Blog Articles

Career Transitions and Career Changes
February 24, 2007

I have always been fascinated by career transition and the various stages clients go through as they navigate new territory, learn new skills, and create new networks/professional associations. I also am amazed at how resourceful, flexible, and brilliant clients can really be once they are clear... more >>

Look the Part: Dressing for Success
February 21, 2007

Torn jeans, a scruffy beard, a halter top with a plunging neckline, a variety of body piercings. Sure, all of these things might help you get noticed, but it might not be the attention you want if you're attempting to land that important job.The maxim, First Impressions Count, still applies in your... more >>

Making Key Words Key to You
February 18, 2007

When it comes to advancing your candidacy for a specific job, words are key-words in your resume, words in your cover letter, and words in your job interview.With so many companies now using computer software to screen candidates' resumes and cover letters for key words, it is essential that you use... more >>

Aspire! Blog Launch
February 15, 2007

Happy New Year, and I hope this announcement finds you all thriving in your careers. Aspire! is pleased to let you know that we are officially launching a new blog section on our Web site: http://www.aspireforsuccess.com/weblog.php The goal of this blog is to provide you with more timely information... more >>

How to Pass Through Résumé Screening
February 12, 2007

  Many science fiction writers have speculated about a world of the future taken over by machines. In many regards, this already has occurred in the world of job hunting. Instead of the human touch, your resume and cover letter will most often be touched first by a machine-a computer loaded... more >>

Check Out Companies through LinkedIn
February 06, 2007

LinkedIn opens up multiple opportunities to both publicize yourself and connect yourself to a prospective new employer. But, it also can do much more.Using LinkedIn can give you a unique inside look into that potential employer. And, it can provide you with plenty of valuable information that will... more >>

Why Not Link Up on LinkedIn?
February 01, 2007

LinkedIn is the hottest new online network that can help you make a real connection. No, it's not a dating service. It might be even better. With 9 million already using LinkedIn, it's a way to make connections with countless former and new professional contacts.The free service can help you upgrade... more >>

Ace An Interview: How to Stand Out in a Crowd
January 31, 2007

 By Neil Shifman and Lyn KaplanAlthough the unemployment rate is down in many industries, this doesn't mean that job hunters should assume that landing the perfect job is going to be easy. Preparation for that all-important interview, regardless of the position or its level, is essential.  The... more >>

Learn About a Unique Way to Use Your Strengths…and Weaknesses…to Your Advantage!
January 29, 2007

Clients and friends often ask me, “What is your favorite part of career coaching?” The answer is always easy for me. Since I entered this field, I have been passionate about getting to know my clients and understanding the various facets of their personality, behavior, and motivations... more >>

Why Writing Up Accomplishments is Important
January 24, 2007

 It's not always easy to toot your own horn, but that's exactly what you should be doing when searching for a new job. Most resumes are full of job duties, responsibilities, your positions and companies, and educational experience. What they are often lacking, however, is your accomplishments-the... more >>

Keep Your Elevator Speech from Falling Flat
January 17, 2007

  Ever hear the expression "Everything that goes up, must come down?" Well, that doesn't have to apply to your elevator speech. While real elevators should go up and down, your speech can keep ascending through preparation, practice, and performance. Here are five don'ts to ensure... more >>

Make Your Elevator Pitch Rise to the Top
January 17, 2007

  There are a variety of definitions for an elevator speech or pitch, but they all revolve around making a quick, 30- to 90-second speech about yourself that informs and intrigues a prospective employer. Basically, it's your opportunity to sell yourself or to make your best pitch. Developing... more >>

Tips for Women Who Step Out of the Workforce and Want to Get Back In
January 16, 2007

Women who leave the corporate world to either focus on other interests/hobbies or to raise a family may encounter roadblocks when they try to re-enter the workforce. Recent research done at Wharton’s Center for Leadership and Change Management suggests that women executives should prepare for their... more >>

How to Make Sure the Job Fits You
January 10, 2007

You have completed several rounds of interviews and the company thinks you are a good fit for the job. How do you know if the job is a good fit for you?It is exciting that the company find you to be an attractive candidate and you are thrilled by their offer. However, finding the right job is more... more >>

Massachusetts Job Creators
January 08, 2007

  A recent issue of Boston Business Journal  talked about the thousands of people who are re-entering the Massachusetts work force as the state's job engine gains traction.Industries that are experiencing strong job growth are:Health CareTechnologyHigh EducationFinancial ServicesSome of the... more >>

Annual workplace/workforce trends from Herman Group
January 03, 2007

Each year at this time, The Herman Group issues its annual workforce/workplace forecast. Here are eight trends noted by these strategic business futurists and consultants.  1. Job Hopping to AccelerateFueled by increasing job creation and the fact that more than half of the United States areas have... more >>

Career Goals for the New Year
December 17, 2006

As you read this newsletter, you are in the midst of holiday frenzy. Thinking about your career goals might be the furthest thing from your mind. But, it shouldn’t be. January is traditionally a VERY busy hiring month as companies have new recruiting budgets with which to work. Visit our new... more >>

Local Firms are Hiring Again-Good News for the New Year!
December 09, 2006

  Good News: Local Hiring is Seen on the RiseLocal hiring is seen on the rise again this year, and recruiting budgets are expected to remain the same or increase from last year, according to a recent member survey by the Northeast Human Resources Association (NEHRA).Sixty-five percent of those polled... more >>

Companies use social networking sites to recruit and prescreen candidates
December 07, 2006

  Companies use the web to get the inside scoop on job candidates in the recruiting processOn two different occasions this week, I have heard that companies are using the web, and specifically, social networking sites (such as Linked In) to passively recruit candidates and to also pre screen job... more >>

How to prepare for the interview you've always wanted
December 05, 2006

  How to prepare for the interview you've always wantedSo, you've finally received the call you've been waiting for, and you're going to interview with the company of your dreams. What do you do next? Panic!Well, certainly that could be your first reaction, but it's not necessary. There is plenty... more >>

An Insider's Guide to Socially Entrepreneurial Careers
November 30, 2006

In my work as a career and transition coach, I help clients clarify and successfully execute their most effective strategy for transitioning between sectors (Corporate, Entrepreneurial, or Non-Profit). In the course of my work, a client often expresses the desire to apply his/her functional, transferable,... more >>

Gap in pay and perception between employees and employers
November 28, 2006

  There is a big gap between why top employees say they'd consider leaving an employer, and why employers think they leave.Managers like to say employees leave companies because of bad bosses or lack of career growth. A new report suggests money is more likely the reason. In a survey of about 1,100... more >>

What is the purpose of a resume?
November 20, 2006

When coaching clients on resume development, I often have to remind them of the purpose of the resume. The goal of writing a resume is to land an interview-nothing more, nothing less. It is NOT to find a job! While finding a job might be your goal, the purpose of sending your resume is to entice the... more >>

Career Fairs
November 16, 2006

Career Fairs You’ve heard of eight-minute dating. That’s where each perspective dater meets a counterpart, exchanges important and unimportant details of their lives for eight minutes, and then moves on to the next potential suitor.Well, career fairs are the eight-minute dating of the... more >>

Choosing References
November 16, 2006

Choosing References One of the most overlooked facets of your job search can be your personal and professional references. Choosing the right references for you can almost be an after-thought. But, it shouldn’t be. A good reference can make or break your candidacy for a new job. Here are a... more >>

Web-based screening and assessment tools
November 09, 2006

Online Screening and Assessment I read a very interesting article recently on the use of Web-based screening and assessment tools as part of the hiring process. I found this article fascinating and wanted to share the information with you. Most medium- and large-sized organizations have adopted... more >>

How to Make "Small Talk"
November 06, 2006

Welcome to Aspirations! Blog I have started this blog as a way to communicate with my readers on a more frequent basis. I will be making posts to the blog biweekly and will cover a variety of topics including employment trends, companies that are hiring, thoughts on how to market yourself,... more >>

Creating Electronic Resumes
October 28, 2006

Successful Online Job Hunting Job seekers are relying more and more on the Internet for their job search; the days of reading the want ads over a cup of coffee on Sunday morning are over. Job seekers rely on j ob boards like Monster.com and will set up job agents that send e-mail alerts notifying them... more >>

Telephone Interviews: Call Them Important
October 26, 2006

When it comes to applying and interviewing for a new job, the times certainly are a-changin’. Most, if not all, of your job applications will be done online. And that’s where the process starts for human resources departments. The first step in their hiring process is to develop to a... more >>

10 Tips on Finding the Right Job when You're Already Working
October 15, 2006

How to Find a Job When You’re Already Working Finding a new job can be a full-time job in and of itself. Finding the right job for yourself can take even more time and work. So, how can this be accomplished when you’re already working full time? It’s not easy or simple,... more >>

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