Are you overwhelmed by all the Social Networking Sites?


What is all this buzz about social networking? How many sites do I need to join?


If you find yourself asking these questions, maybe it is time to “think before you act”.

I find that many of my clients are asking me these questions, especially those in the 35+ age range.

Well, let’s start with the basics. 

Social networking sites are very important in terms of building and maintaining your online identity and brand. And for me, participating in these networks is not an option. You need to participate if you want to be credible in the job market. Prospective employers and recruiters will Google you and check out your online presence before they even consider inviting you in for an interview. Participating in these social networks will help you enhance your brand and improve your Google rankings.

The other reason to participate is for you to increase your pipeline of networking contacts that you can then meet up with in the physical world.  Neither one of these (enhanced brand) or (increased pipeline) will happen overnight but if you start now, you’ll be in the game and can begin to reap the benefits sooner rather than later.


Personally, my preference is to have clients pick one social networking site, perhaps two and become an expert in how to get the most out of the sites-DO NOT DILUTE your efforts by joining every available social networking site. For business professionals, my preference is LinkedIn, which has over 20 million users. But joining the site is not enough. You need to be active and visible. So, don’t just throw up a quick profile and do nothing. Develop a wel- branded profile which articulates what differentiates you from everyone else in your field. Join groups, answers questions and be active. You will get out of it what you put in.