Yesterday, I received an email altert from ChangeThis, which publishes thought-provoking articles on a variety of topics. One of their articles for the month was called “The Reinvention Imperative“. By Daniel Burrus and John Davdi Mann (he wrote the “Go-Giver). Being a coach, who specializes in Career Reinvention,  I was really eager to read their manifesto.

Their article is abut how “change has changed” and that they only way to achieve stability is to embrace change as a continuous part of life. They make other very interesting points in this article, worth noting for any business owner or careerist.

Here are some highlights:

The accelerating pace of technological change is driving the need for continuous change and differentiation.

There is change and there is change. Change from the outside in (like technological change) is going to happen and we can not do anything about. What we can do is choose how we respond to this change.

• The other type of change is change from the inside out, which is what I call more of a transition or reinvention. This is where you take initiative and intentionally change what you do, how you do it and how your communicate.

• In this world of rapid change, new developments becomes commodities overnight; this is why it is key to continuously reinvent.

• But, reinvention is not enough. You have to be different and stand out from the crowd. You don’t want to imitate, you want to innovate.

If you are in the midst of a career reinvention, or just think abut your career, personal brand and how to gain momentum. I suggest you read this article.