Are you are back to looking for your next opportunity in the workplace? Do you have the branded career documents that you need for today’s online job search? If not, here are some quick tips for writing an Executive Resume by Meg Guiseppi, MRW, CPRW. For more tips on resume writing and career branding, visit Meg’s blog at:


A great interview-generating resume is all about differentiating you and your value from others competing for the same jobs. Here are some trends to consider when writing your Executive Resume.


1. Include personal or leadership branding.


Personal branding is the great differentiator and the best way today to position yourself above competing executive job seekers. To build a vibrant brand message, ask yourself questions such as:


·         What jazzes you about your work each and every day? What are you most passionate about getting to and accomplishing at work?

·         What talents, strengths, drivers, and attributes do people know you for and know they can always rely on you for?

·         What do the people around you have to say about you? How do they introduce you to someone new?


2. Format your executive resume for the reader.


Hiring decision makers at the executive level often review resumes on their Blackberries when they are on the go. Brief, concise, brand-focused statements of value surrounded by enough white space to make them stand out will have the greatest impact, whether your resume is reviewed on a screen or on paper.


3. Keep your executive resume to 2 pages.


Your mission in writing your resume is to generate enough interest in you to compel decision makers to want to meet you. Your resume is not a career history. It is a career marketing document that needs to say just enough about you to achieve your mission – getting you interviews.


4. Use the top of the first page to your best advantage.


The people tasked with reviewing many resumes for any given position usually don’t much time to spend on each one. In fact, they may only give your resume 10-15 SECONDS to grab their attention. You want to immediately capture the reader’s attention. Since the top of your resume is the first, and possibly the only, section that will be read, put your most important and compelling information here.


5. Highlight your key areas of expertise once.


Instead of taking up precious space repeating obvious lists of responsibilities under each position you’ve held, consolidate them in the form of relevant key word phrases in the top part of the first page. For best impact, position them in nicely formatted columns or a shaded graphic box, titled something like “Key Areas of Expertise”.




8 Copyright, 2008, Meg Guiseppi.


With over 18 years professional experience, Meg Guiseppi specializes in crafting personally branded resumes and other brand-driven career marketing documents for executives and top professionals worldwide. She also helps them navigate the daunting ins and outs of Executive Job Search 2.0. Meg is a Master Resume Writer, Certified Professional Resume Writer, and Certified VisualCV Creator. You can reach Meg at her blog: