Todays post is the second of four posts this month by guest author Carol McClelland on green careers. Carol will also appear live on our blog on March 18th to answer your questions about green careers. Stay tuned!!

In my last post, I helped you expand how you think about the green economy. Now that you have a better sense of what industries and sectors are taking actions to become greener, cleaner, and more sustainable, it’s time to identify where you will focus your intentions and attentions.
Your green niche is the place in the green economy where you are perfectly suited to thrive based on your unique combination of skills, interests, talents, education, and experience.
To identify your green niche, it’s important to take a broad look at your skills and interests. Take some time to brainstorm your favorite skills and interests from your professional life as well as your personal life. Then see how your favorites weave together to give you a unique competitive advantage within an industry or sector within the green economy. If you are drawn to two or three career ideas, carry them all forward in the process I’ll describe in my next post.
As you explore your options, avoid the temptation to latch onto the current hot industry or just one of your signature skills or interests. Either strategy limits your options and keeps you from seeing how you can leverage your uniqueness during your job search.
It takes focus, commitment, and perseverance to take yourself through the process of identifying your green niche, but the payoff is worth the effort! When you know where you are heading, you’ll have a much easier time determining which resources to explore, what meetings to attend, who to talk to, and what training programs to pursue.
As special note to those who need to find a job right now: You may be tempted to skip this step because it feels like it will take too much time. In reality, however, the time you invest getting clear on your green career focus will pay off in making your job search activities more focused, productive, and effective. Rather than going after any and every job that sounds possible, having a clear green focus will allow you to pursue the positions that are the best fit for you and your goals.
In my next post I’ll share how important it is to understand your target green industry to determine where your skills are most important.