If everyone seems to be talking about LinkedIn as the place to raise your visibility or make connections for a job search/career change, then what are you doing about it? Well, there are many things you can do immediately to improve your professional visibility through LinkedIn.
Here are five quick tips to improve your LinkedIn profile:
- Your Photo: This might appear to be a simple thing, but your photo image goes a long way to getting you noticed. Make sure your photo is professional looking. Your photo should feature a close-up of your face and neck, you should be wearing business attire, you should look neat and clean and you should have a genuine smile on your face.
- Your Tagline: Look for something professional that lists your job function and if possible expresses your personal brand and the value you offer an employer. It should be meaningful as this is the only text that shows under your name in a LinkedIn search. Here are a few examples from current clients I am working with: “Fosters effectiveness through organizational learning, cultural development and a sustained focus on process and results”, or “Biopharmaceutical exec: Successfully plan, launch and develop acute care drugs to drive organizational growth”.
- Your Keywords: You can highlight your skills and competencies in the Specialties section (up to 500 characters). This is very important as recruiters and hiring managers use these keywords to search for suitable candidates.
- Your Links: You may list three websites on your LinkedIn profile. If you have your own website, this is an ideal spot to attract others to that personal link. If you write or contribute to a blog, that would be another worthwhile link. Your company site could also show others your level of experience and the success of your company.
- Your Summary: This is an extremely important part of your LinkedIn profile and you are given ample room (up to 1,999 characters) to express your brand and value-add. The summary is not your entire career chronology, but rather an opportunity to engage your reader and motivate them to read on further in the Professional Experience section. Items that should be included include: Engaging entry, bird’s eye view of your career, how you do the work you do (your process or approach), industry leadership, proof of performance or accomplishments.