When someone Googles you on the Web, they will evaluate your presence based on five measures of online identity:

  1. Purity
  2. Volume
  3. Relevance
  4. Validation
  5. Diversity

In the last few posts, I discussed how to increase the Purity,Volume, and Relevance of your Google results. In this post, I will discuss the Validation of your Google results.

Validation is about getting others to back up what you say about yourself so you can increase your credibility. Branding is about increasing your visibility; it’s also about demonstrating that and being credible.  When others speak on your behalf, this helps tremendously. 

If you have not yet used the Online ID Calculator (http://www.onlineidcalculator.com/index.php) to make sense of your Google results, now would be a good time to do so. If you are Digitally Distinct, which is where you want to be, then you have excellent Validation results.

If your Validation results are lower than you hoped, here are some tips you can use to help improve on this measure of online ID. But, please make sure that you spend the time to determine and get clarity on what your brand is, before you begin to put things out or get validation on the web.


Tips to increase Validation of your results:



Recommendations have been available on LinkedIn for sometime now.  They are a great opportunity for you to get others who have worked with you to share their experience of working with you.  This is a very important measure of your online id.  Recruiters say that recommendations are an important criteria when they evaluate candidates.


Testimonials/Endorsements/Anonymous Feedback:

There are other ways you can get others to speak out on your behalf.

Not long ago, LinkedIn added endorsements to its profiles, which is an additional way in which you can get others to validate your skills, strengths and expertise.

With Talent Bin (formerlyHonestly.com), people can evaluate you on four measures- skills, relationships productivity and integrity.

And finally, if you do a 360Reach assessment, you can take parts of what you have received for feedback and make it visible on the web so others can see what they think about them. 



Sharing your content is a great way for others to “Like” your content and to comment on how valuable it is. When people “like” your content, they are sending a message to others that this content has value.


Google Alerts:

To monitor your online ID, it is important that you know when other people are speaking about you. You can set up a Google alert and monitor when people are talking about you, your company and/or your brand.  You can then evaluate if what people are saying about you is consistent with how you want to be perceived.


In summary, make sure your content is not just text-based content without external validation. Make sure you get others to speak out on your behalf.

If you have not yet explored Personal Branding, and would like to dip your two in the water, think about joining our Personal Branding 101 workshops.