Organizations around the world are only as good as their people. When a company’s leaders can position themselves as engaging, passionate industry experts, the benefits are significant for both the corporation and the executive. Think of it this way: Company brands open doors, but personal relationships seal the deal. After all, clients are attracted to and will buy from people they like and trust.
That means one thing: You need your people to shine.
So how do you help your leaders thrive? Personal branding is a highly effective way to increase your key executives’ personal impact and influence, confidence and executive presence.
Executive & Organizational Benefits
Personal branding enables your leaders to engage more deeply with their prospects and customers and ultimately drive more business. A vital component in professional development, personal branding within the corporate setting acts as a catalyst for strong, authentic executive leadership.
By introducing personal branding programs in your firm, you support your best talent in:
- Leveraging unique talents to drive breakthrough business performance
- Creating a compelling, credible and more visible executive presence
- Differentiating your leaders and organization from the competition
- Bringing in more clients and revenues
In addition to developing your high potential talent, the organization builds a deeper engagement with its employees. This results in:
- More committed and engaged leaders and teams
- Highly motivated company brand ambassadors
- The ability to attract, develop and retain top talent
- Positioning your firm as an employer of choice
Personal Branding Program for Firms
Every organization has different needs. We build custom personal branding programs that integrate with your talent and leadership development strategies. For each program we develop, we draw on the world-leading personal branding methodology developed by Reach Personal Branding.
Our programs can include a combination of all or some of the following components:
- Participant pre-work
- Live half- and full-day workshops or keynote presentations
- Webinars or teleconferences
- Seamless administration of the premium online version of 360Reach personal branding assessment
- Online video coaching program to accompany the workshops/keynotes
- Group coaching
- One-on-one coaching
- Specific training on executive branding on LinkedIn
- Email tips and accountability